The "No Brainer Zone" is the sweet spot for pricing your SaaS solution. Customers are happy to pay in this range because they receive more value than the price they pay. In other words, you want to save your customers so much money that paying for your SaaS is a “no brainer”.
A good rule of thumb when identifying the ideal "No brainer zone" is to price your SaaS at 10 times less than its perceived value.
For example, if you provide automation software that can save a company $30,000 in development fees, you should price your software at $3,000. This way, you're still making a profit, but your customers are also getting a great deal.
It's also essential that you provide a useful solution that solves a real problem for your potential customers. If you don't provide a meaningful solution to a problem, they'll never see the value in what you're offering, no matter how low you price it.
Be sure to consider the specific problem you're solving for your customers, and remember your customer base may change as you learn more about your SaaS, so don't overthink your business model.#nbsp