If you're like most SaaS companies, you've probably put a lot of time and effort into creating high-quality blog content. But once that content is published, it can be easy to forget about it and move on to the next project.
One way to get more mileage out of your existing content is to repurpose it into other formats. For example, you can turn a blog post into an infographic (great for backlinks), or create a video series based on your most popular blog posts.
The team at Buffer, for example, created content – and there was a lot of it. But not just any old, useless, and ridiculous content. Buffer created fantastic material. Longer articles, infographics, graphs, studies, data, and so on have all been used to spread information in recent years.
Repurposing your content not only saves you time and effort, but it also allows you to reach a much larger audience. People have diverse tastes in terms of what they want to read, so repackaging your material allows you to appeal to a broader demographic.