Churn rate refers to the rate at which customers are leaving, canceling, or unsubscribing from your SaaS offering. It's a key metric for understanding how well your SaaS is performing as a whole. If your churn rate is high, you must find out why and address the issues with urgency!
There are three ways of calculating churn rate: customer churn, revenue churn, and net churn. We’ll examine each of them shortly. First, let’s look at churn relates to time.