Identifying exactly what your solution is, who your target customer is, and how your offering can help this customer is key to any successful SaaS sales strategy.
B2B SaaS sales is a buyers market, competition is high and business owners are bombarded with digital solutions for their business.
Understanding what your SaaS provides from the point of view of your user will allow you to clearly and concisely display your value proposition.
Any incongruity between your offering and your real-life solution will hamper your strategy, processes, onboarding, and user retention further down the line.