How will users fall in love with and purchase your product? Are you going to encourage them to explore the benefits through trials and limited access, or use sales skills to seal more committed deals? Alternatively, a community-led strategy can leverage brand identity for greater retention long-term.
Your approach will depend on your product, its price, the people it's for, and the ones behind it. The hotly-debated sales vs product-lead growth approach is broken down in detail over at journey.io
When it comes to pricing, there's a handful of options to choose from, including freemium, flat rate, user-based, per feature, tiered and pay-as-you-go. Now rare, flat fees make clear-cut offers - which is great for focused messaging - but with consumers operating on a wide range of budgets, many SaaS products have diversified their pricing.Slack
are two examples that have fostered vast user bases with product-led freemium models that later switched to paid access for better features