Public relations (PR) is something that a lot of startup founders don't consider. They're aware of it, but assume it's reserved for established companies with massive budgets.
Well, that's not necessarily the case. PR can be a powerful tool for startups, and when used properly, it can give your brand visibility and credibility in the market.
In this guide, I'll cover everything startup founders need to know about PR—from the different kinds of PR strategies to the nitty-gritty details of launching (and running) an effective, goal-driven PR campaign.