SaaS developers need to teach people how to use their products—but many don't want to waste time coding onboarding features themselves. That's where user onboarding tools come in.
These are software products that make it easier to set up an onboarding process, track users, and send automated notifications. The goal is to reduce onboarding friction, increase user engagement, and ultimately reduce churn.
Done right—user onboarding tools can be an invaluable asset to any SaaS business. Just look at Appcues ($193M)—it helps companies onboard customers quickly and easily—and its success speaks for itself.