Alright, now it's time for the fun stuff—SaaS product ideas to get you thinking about ideas of your own! I've divided the list of product ideas into three categories based on the method I use to generate them.A Recruitment Tool
There are a number of recruitment tools on the market, but most of them focus on job seekers rather than businesses. A SaaS solution that helps businesses find the best candidates for open positions would be a valuable addition to the market.
This tool could provide features such as:
- Job Posting Management
- Candidate Screening
- Interview Scheduling
- Offer Management
A recruitment tool would save businesses time and money by streamlining the process of finding and hiring new employees.An AI-Powered Transcription Service
Transcribing audio recordings is a time-consuming and error-prone task—but it's one that's necessary for many businesses. A transcription service that utilizes AI to automate the transcription process would be a valuable addition to the market.
There are a number of potential applications for this type of product, including:
- Company meeting transcripts
- Removing filler noises
- Webinar transcripts
- Podcast transcripts
- Customer service call transcripts
An AI-powered transcription service would save businesses time and money by automating a task that's currently done manually.A Social Media Listening Tool
Social media is a necessary part of marketing for many businesses, but it can be time-consuming to do properly. A social listening tool could help businesses create great content that resonates with their target audience based on what’s being shared by their target customers, whether they’d be on Twitter or TikTok. This could be kind of like Ahrefs, but for social media.
There are a few tools that do this currently on the market. However, a quick scan of their reviews reveals that missed there is a lack of social listening tool that provides content insights. A SaaS program that solves this problem while providing a solid functionality would be a valuable addition to the market.An Event Planning Tool
Event planning is a complex process that often requires multiple software programs to manage all the details. A SaaS solution that brings all the event planning tools into one place would be a valuable addition to the market.
This tool could provide features such as:
A Property Management Tool
- Event Registration
- Venue Booking
- Catering Management
- Event Marketing
Real estate investment is on the rise
, and that means a growing market of multi-location property owners in need of a tool to help them stay organized.
A SaaS property management tool might provide features such as:
- Rental Listing Management
- Tenant Screening
- Maintenance Request Management
- Lease Management
- Tax Information
This type of tool would save property owners time and money by keeping all their information in one place and automating many of the tasks associated with property management.A Social Media Analytics Tool
At the moment, social media analysis usually means switching back and forth between every platform your business is active on. A SaaS solution that brings all of your social media analytics into one place would be a valuable addition to the market.
In addition to general social media analytics (i.e., engagement, reach,
etc.), this tool could also provide insights such as:
- Most popular times for posting
- Best-performing content
- Demographics of your followers
A SaaS social media analytics tool would save businesses time and money by providing them with the data they need to make informed decisions about their social media strategy.An Environmental Impact Tool
As I mentioned earlier, environmental compliance software is a SaaS niche that's poised to explode in the coming years. Companies - both large and small - will find themselves in need of a tool that helps them stay on track when it comes to regulatory compliance.
A SaaS solution that tracks environmental targets (e.g., greenhouse gas emissions
), alerts when targets are likely to be missed, and automatically compiles reports will be able to take advantage of this emerging market.
Hopefully, this list of SaaS product ideas has inspired you to start thinking about potential products of your own! Remember, the best way to come up with a great idea is to combine insights from multiple sources. Review sites, industry news, and surveys are all great places to start.A Proximity Marketing Tool
As pandemic restrictions are slowly being lifted, more and more people are returning to retail locations for their shopping.
Proximity marketing is a location-based marketing tactic that uses technology (e.g., beacons, GPS
, etc.) to target consumers with personalized messages and coupons when they're near a retail location.
This is an especially valuable tool for small businesses who may not have the budget for more traditional forms of marketing, including:
- Corner Shops
A SaaS platform that provides proximity marketing services would be a valuable addition to the market.