Our first 20 sales will be super personal outreach. The majority of founders are shy to call their potential users. They run ads, get the offer wrong and drop their startup after 4 ad campaigns.
It’s better to overcome shyness and jump into 40 calls than gift our $3000 to Facebook and $30k to the software development agency. I've been there too. But look at it differently: you aren't a needy guy bothering people, you are a doctor. People are struggling with a problem, what you want is to find out more about the problem, make a right pill and make their life easier.
We’ll look for groups, subreddits, Twitter accounts where our ideal customers hang out and send 20-100 messages daily. We won’t be trying to sell anything in our first message, because our current aim is to get insights in a call.
We have to answer if our problem is a problem at all, who has it, when they experience it, how much they currently pay to solve it, and if our MVP is useful. For two of my products, I tried to answer these questions in surveys. I spent months building something that 8/10 respondents never opened, and others wondered how I thought it would help them.
In case our SaaS is B2B we use Sales Navigator + Phantombuster + Hunter.io to send thousands of emails and schedule loads of calls quickly. My products were B2C and I did Reddit outreach myself. Now there are products that automate Reddit DMs like prospecdit.com.