Now that you understand how different customer success is from customer support and why your startup needs to prioritize it, let’s take a look at what you can do to achieve a solid customer success strategy.
1. Prioritize customer success from the beginning
When you’re planning to prioritize customer success from the start, you want to ensure that you’ve established the personas of your ideal buyers. Why is this important? Well, for you to be able to deliver optimum value with your SaaS product by helping your customers with their pain points you actually need to make sure your customers will match with your solution.
To avoid customer dissatisfaction later on, develop your buyer personas first. Once you’ve done that, you’ll know how to offer top-tier service to separate yourself from your competitors.
Not sure how to emphasize customer success from the beginning? No worries, let’s look at a great example of a SaaS company that got this right: Zapier.